Writing

Every case study and post, in one linear list.

Reaching new demographics: Muscle Car UK

Taking a British enthusiast brand to an audience that had never been spoken to directly — without losing the people already there.

Using Claude Code to create a calendar of TV shows to watch, and generate a schedule I can stick to.

Moving an energy-analytics site off a CMS it had outgrown — and redesigning the pages that carried the most weight while they moved.